Cross Media Marketing > Personalized URLs
Personalized URLs: Link Direct Mail and Internet Response Channels
LookWho’sClicking® allows you to create, manage, and analyze marketing campaigns using Personalized URLs and Landing Pages.
By doing so, you can:
||Improve direct mail response rates.
||Provide relevant content in response to preferences.
||Engage responders in more meaningful dialogue.
||Convert responders’ preferences into revenue.
When used in conjunction with direct mail, LookWho’sClicking enables you to do the following:
Step 1: Attract. Print Personalized URLs on each Direct Mail Piece
Using your campaign’s Mail File, LookWho’sClicking generates and hosts a Personalized URLs for each recipient, as well as automates the process of inserting these unique addresses into the mail file for inclusion in each direct mail piece.
Since studies have shown that more than 42% of direct mail recipients prefer to respond online, Personalized URLs provide a convenient response option.
Step 2: Interact. Capture Visits to the VIP Landing Page
When John visits his Personalized URL, he is visiting a VIP Landing Page built specifically to support the direct mail piece he holds in his hand.
For example, the VIP Landing Page’s creative matches that of the mail piece. Upon arriving at JohnSample.MyOnlineReply.com, a welcome message thanks John for visiting.
Step 3: React. Generate Leads, Print Reports, & Follow-up
LookWho’sClicking captures John’s activity for additional follow-up and lead generation - all in real time.
Comprehensive reports display campaign response rates, visitor patterns, and detailed lead information. Follow-up with sales leads as they come in!
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